TECHNICAL SEO
TECHNICAL SEO, Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers in the world.
You don’t need to have a deep technical understanding of these concepts, but it is important to grasp what these technical assets do so that you can speak intelligently about them with developers. Speaking your developers’ language is important because you’ll probably need them to carry out some of your optimizations. They’re unlikely to prioritize your asks if they can’t understand your request or see its importance. When you establish credibility and trust with your devas, you can begin to tear away the red tape that often blocks crucial work from getting done.
Beyond cross-team support, understanding technical optimization for SEO is essential if you want to ensure that your web pages are structured for both humans and crawlers. To that end, we’ve divided this chapter into three sections:
How websites work
How search engines understand websites
How users interact with websites
Since the technical structure of a site can have a massive impact on its performance, it’s crucial for everyone to understand these principles. It might also be a good idea to share this part of the guide with your programmers, content writers, and designers so that all parties involved in a site’s construction are on the same page.
How websites work (TECHNICAL SEO)
If search engine optimization is the process of optimizing a website for search, SEOs need at least a basic understanding of the thing they’re optimizing!
Below, we outline the website’s journey from domain name purchase all the way to its fully rendered state in a browser. An important component of the website’s journey is the critical rendering path, which is the process of a browser turning a website’s code into a viewable page.
Knowing this about websites is important for SEOs to understand for a few reasons:
The steps in this webpage assembly process can affect page load times, and speed is not only important for keeping users on your site, but it’s also one of Google’s ranking factors.
Google renders certain resources, like JavaScript, on a.” Google will look at the page without JavaScript first, then a few days to a few weeks later, it will render JavaScript, meaning SEO-critical elements that are added to the page using JavaScript might not get indexed.
Imagine that the website loading process is your commute to work. You get ready at home, gather your things to bring to the office, and then take the fastest route from your home to your work. It would be silly to put on just one of your shoes, take a longer route to work, drop your things off at the office, then immediately return home to get your other shoe, right? That’s sort of what inefficient websites do. This chapter will teach you how to diagnose where your website might be inefficient, what you can do to streamline, and the positive ramifications on your rankings and user experience that can result from that streamlining.
Before a website can be accessed, it needs to be set up!
Domain name is purchased. Domain names like CourseTechz.com are purchased from a domain name registrar such as GoDaddyz or HostGatorz. These registrars are just organizations that manage the reservations of domain names.
Domain name is linked to IP address. The Internet doesn’t understand names like “CourseTechz.com” as website addresses without the help of domain name servers (DNS). The Internet uses a series of numbers called an Internet protocol (IP) address (ex: 129.0.0.1), but we want to use names like CourseTechz.com because they’re easier for humans to remember. We need to use a DNS to link those human-readable names with machine-readable numbers.
CONCLUSION
Now that you’ve crafted valuable content on the foundation of solid keyword research, it’s important to make sure it’s not only readable by humans, but by search engines too!